The Kroger Co.
As a Corp. Marketing Designer at The Kroger Co., I have had the opportunity to influence this iconic brand across many different touch-points. The largest bulk of my work includes designing within the email team: creating imagery for promotional emails and push notifications to drive customer engagement and awareness. I have also had the chance to dip into larger-scaled projects such as brand evolutions for Kroger programs, producing out-of-home media, and updating existing media during a company-wide re-brand.
I was a part of two brand evolution projects for Kroger’s customer rewards program, Boost. The first evolution was a quick turnaround in order to quickly eliminate Kroger’s “mascots”, the Kroji’s, and replace them with more food/product-focused imagery. This was a temporary fix, as a second evolution came to support the company-wide rebranding months later where the imagery became more focused on appetite appeal, human interaction, and the brand felt more connected to the Kroger family. Below are some of the adcepts I designed, which are used to inspire how the Boost brand comes to life across all of its touch-points (email, site, app, social, print, etc.).
As a lover of all things holiday-related, I thoroughly enjoyed working on these concepts for our out-of-home displays. These billboards are used to inspire customers to think of Kroger during the Christmas season, whether that is for gifting or hosting. They both include macro photography which show off our products’ appetite appeals and copy that connects customers to personal moments or scenarios in their lives where Kroger can be the simple, perfect solution. Using Kroger’s iconic blue along with holiday textures and food products, these designs bridge the iconic brand with an important seasonal moment.
Below you will find examples of email and push notification designs spreading across different seasonal moments and promotional systems.
